Retailing is easy – just give consumers exactly what they want, when they want it, how they want it.
Of course, getting your arms around that trifecta continues to be a challenge. But it’s the reason why good quality, timely data is essential for the shopper insights that guide your business.
And increasingly, shoppers are exactly who’s guiding your business. They have high expectations from retailers, demanding a higher degree of personalization as they define all aspects of the shopping experience.
A new study revealing the latest consumer grocery shopping behaviors offers retailers and brands some insights into how they can address these rapidly evolving consumers demands. The study pinpointed four key areas worthy of attention, areas in which RDSolutions’ expertise can lend a hand.
Loyalty is no longer tied to labels. Economic pressures are pushing consumers toward store brands in greater numbers. In fact, RDSolutions’ own research indicates that private label now accounts for more than a quarter of all unit sales. RDSolutions’ integrated platform of market insights can help retailers leverage the opportunities available with private label by pinpointing the pricing and product mix for specific markets across the country. Our market-level insights help you understand how your product mix stacks up against other markets and competitors across the country.
Shopping routines have become permanently disrupted. The shorter, more frequent shopping trips favored by multiple demographics demand a merchandising strategy that includes rotating promotions, quick meal solutions, and loyalty programs that reward frequent visits over large baskets. Our Product360 platform lets you visualize price trends, geographic representation, and retailer positioning to make informed decisions and optimize your assortment.
Digital grocery is now the baseline. A third of all shoppers regularly shop online. These folks want a seamless, personalized experience that demands real-time inventory and product suggestions tailored to their unique shopping behavior. Getting the pricing just right is paramount – RDSolutions’ expert combination of web research and in-store visits give you the most accurate competitive price comparisons.
AI is influencing the shopping journey. A growing number of consumers say they’d use AI technology to plan their grocery shopping trips, especially younger age groups. Success belongs to those who embrace changes like this because it demonstrates your commitment to understand shopper behavior and delivering on consumer needs.
From pricing to product mix to personalization, RDSolutions’ integrated intelligence platform gives retailers and brands the tools for growth and success.
