Grocery retailers are expanding their tech investments this year, and data analytics platforms are at the top of their shopping lists.
That’s according to Progressive Grocer’s 2025 Grocery Tech Trends study, the results of which were shared in a recent webinar.
The study revealed that grocers’ top tech spending drivers also include investments in e-commerce, electronic shelf labels, artificial intelligence and machine learning.
By and large, retailers are focusing on tech that boosts shopper convenience and engagement, such as loyalty programs, QR codes, in-store monitors and contactless payment. They’re also looking at back-end and operations tech, including data analytics and reporting tools, as well as workforce training.
Among the “new” tech concepts they’re exploring are digital signs and shelves, retail media networks, smart labeling, and AI employee- and customer-facing tools.
Asked what they’re currently spending on, 70% of grocers surveyed said they’re investing in data analytics platforms. What are they planning to add in the next 12 to 18 months? The top response (41%) was electronic shelf tags. And asked where they thought AI could add the most value, most (54%) said personalization.
However, grocers say that economic pressures present risks to their tech investments planned over the next 12-18 months, acknowledging that cost savings and digital promotions is what most shoppers will value most in the months ahead, as the impact of tariffs on the economy is more fully realized.
It’s not enough just to have data – having a partner with high-quality data who can help you understand exactly what it means for your business is what makes for a wise data investment.
Customized solutions that combine real-time omnichannel insights with agile in-store execution – that’s how you outperform your competitors and grow market share.
